AMERICAN ADVERTISING FEDERATION-LUBBOCK, SILVER ADDY, 2018
A concept restaurant based in Tucson, Arizona that specializes in spicy eats and drinks.
Design a branding system for a fictional restauraunt. Including: business card, letterhead, and menu.
The branding for this restaurant was inspired by the sweltering summer heat in Tucson as well as the colors of peppers, especially the bright red chiltepin pepper, rated an 8/10 (50,000-100,000 SHU) in terms of heat.
I wanted a visual experience that was similar to seeing and eating spicy food–stimulating! My color and typography choices reflect the many ingredients that work together to form a meal.